Better 2017 | to know what Chinese consumers will be watching in the New Year?

2017-02-24   source:Foodaily daily food network

In 2016, the SIAL in Paris, France international food and beverage fair cooperation with Kantar, a survey of consumers around the world in terms of diet food purchasing and family attitude, concepts and behavior, and from the authenticity, eat better, sustainability, food and the consumption demand of four aspects, such as the Internet, summed up in 13 key trends.

Foodaily collates and extracts some of the content, and reports...


Pay attention to safety, seek happiness from the diet, pursue those with local characteristics, real food... These are the most obvious demands of consumers for authenticity.

1、Nostalgia Revisited

Nostalgia is becoming a fad. This does not mean conservative or obstructing change. Contemporary nostalgia boom is a positive way to link the past and present, to excavate and protect the healthy diet tradition in the past, let it more easily by the consumers, more attractive.

Nostalgia is not only reflected in product development concept and packaging design, but also in processing technology.

2、 Little PleasurableLuxuries

Eating is one of the main ways that consumers get pleasure, and it happens whenever, wherever, who. Whether it's for the enjoyment of taste, sensory, or spiritual comfort, comfort, in the current global economic environment is not optimistic, consumers still hope to be able to eat on the economy can bear with light and decoration style of food.

Taste is often the most important factor for consumers to buy food and drink, especially in Europe and the United States. According to the survey, the russians (83%), the French and British men (77%), Spain (76%) and Germany (75%) favorite brought about by the pure happiness to enjoy food, in China, the proportion is 66%.

3、The Star Product

The product that displays the current popular flavor or raw material to the extreme is the star product, such as coconut, probiotics, chia seeds, turmeric, etc. These special flavors, or specific ingredients and ingredients, often make the seemingly mundane products instantly glow. The enthusiasm for star products not only reflects consumers' attitudes to The Times, but also indirectly promotes innovation in the food industry.

4、Neo Mix & Match

The combination of traditional and innovative power to derive a new tendency of product design, known as "art" or "new mix", this is a kind of social fashion influence inspired a new form of fusion food innovation elements. It may be an improvement or reinvention of the shape, texture and texture of food, which is what consumers are looking for in strange and new experiences.

Pursuing new differences is a common psychological gene. The world's most enthusiastic consumers of new foods are in the Middle East (71%), followed by the French (64%) and hispanics (63%). In China, 54 percent of consumers said they would like to discover and try new products.

However, the vast majority of consumers are less likely to be completely divorced from the tradition, opting for pure new products that do not have any indigenous cultural background, even if the new products do look exciting. Consumers for sensory quality and diversification of flavor is the eternal pursuit, those with local characteristics and regional characteristics of the product, often has a unique flavor and taste, so whether authentic, or really reliable is more important.

Eat better? Or better?

5、 Raw foods

The pursuit of simple, is for the modern society from natural ingredients and ingredients, after a few processing, or processing of food of a kind of image expression, can make the products taste the most close to the original ingredients, to ensure the integrity of the nutrients.

Today's consumers are much more hesitant to put food in their shopping carts than they used to. Out of concern for food safety and health, with an average of two thirds of consumers are looking for a more simple food, to ensure that which does not contain suspicious ingredients, said 79% of Chinese consumers pay more attention to this.

6、 Naturally Beneficial

In different regions, consumers have varying degrees of concern about pesticides or antibiotics, especially in southeast Asia (93%). As a result, more than half of consumers in southeast Asia, the Middle East and Russia choose to grow, produce and produce food for themselves. In France, nearly one in two people grow their own fruit, vegetables and herbs.

In today's "natural is the best" diet, those derived from natural products have become more popular than artificial ingredients. From a certain sense, natural, organic is the key to ensure product safety, consumer, 87% of Chinese respondents said more interested in natural products or ingredients, 84% interest in organic。

7、 Made in …

It is also a guarantee for food quality and safety to emphasize the source and origin of raw materials. According to the survey, 63 percent are more concerned about the origin of products, especially in regions such as Asia, Russia, the Middle East and France, which are even more than 70 percent.

Quite a few consumers believe that a bad diet can lead to an increase in health risks, so as well as focusing on their own eating habits, they pay more attention to the ingredient information on product packaging labels. In other words, transparent labels, which provide traceable information about raw materials, make it easier for consumers to know exactly what they are eating and thus eat better.

8、Zero Waste

Consumers' environmental awareness is growing and food waste is becoming a social fashion.

The vast majority of consumers think it is very important to reduce food waste, moreover, on average, 81% of people are more willing to buy "environmentally friendly" food, in China and southeast Asia, more than 90% of consumers hold this view; France was 86 percent, Spain 82 percent, and the Middle East 81 percent.

In addition, some food producers, retailers and restaurants are beginning to implement solutions, such as the consumers to abandon that was on account of the bad shape of fruits and vegetables (still conform to the hygienic requirements), used as raw materials to processing, or sell at a lower price, but more popular.

9、 Less Packaging

Promote the use of smart, ecological packaging to avoid negative environmental impacts. Simple and lightweight packaging and reusable packaging will be popular, such as paper and bioplastics.

Many countries are taking steps to reduce surplus products, such as restrictions on the use of a large container, limit loose texture of the food production (to reduce packaging material consumption), encourage consumers to buy really need, just the right amount of food, etc

10、 Preserving Resourcesand Animal Welfare

The protection of natural resources and animal welfare is being taken seriously by more and more consumers. As a result, food producers have begun to use it as an integral part of their corporate strategy and branding.

On average, 77% of consumers said they would choose products that focus on animal welfare, especially in Europe, where they range from 81% to 87%.

However, many times, willingness or attitude is not the same as actual action. 15 when the choose and buy food to consider the key elements of the survey, in the Middle East, China, France and Britain's consumers, environmental factors at 14th, the top three purchases factors were cheerful, healthy and convenient

11、 Where Does It Come From?

Consumers want to be able to track food sources, production processes and manufacturing methods easily. Food manufacturers are using new technologies and platforms, such as QR codes, smart tags, each link of information input and in the form of a simple, more transparent presented to consumers, and make it develop more new point of contact with the brand.

12、Tech My Way

The development of new technologies will promote the development of food production and personalized food. The global food and related industries are also looking for internet-based high-tech innovative products as a focus for future investments, especially in areas where nutrition is healthy. Some even began to provide consumers with discerning entrepreneurs dedicated to their own personalized products, through the Internet technology algorithm can estimate the consumer needs and preferences, and more suitable to recommend products.

13、 Health Data

The development of Internet technology, but also accelerated the all kind of application software, intelligent equipment, health health data monitoring platform for development, in personal health management, their role is becoming more and more important.

Fitness, heart rate, diet, weight, fat, physiological cycles, blood pressure, sleep, etc. These are popular health management programs. From pedometer, fitness APP, sensors, etc., to food, consumers only need to scan qr code of products, or enter a recipe ingredients, the APP can estimate each food quantity of heat quickly, the intake of fat and nutrients such as information, if the excess heat, program will remind consumers to choose.